First impressions count. That’s why naming your business is one of the most important steps when starting a new company. It’s an opportunity to connect with potential customers and create a memorable brand.
As a new business owner, you may feel hesitant about naming your company. You may wonder if there’s a method to finding the perfect name. Fortunately, there is!
Our step-by-step guide will help you identify your brand’s main traits and use other famous business names as inspiration for your own. With this article, we’ll help you create a business name that stands out and attracts success.
How to Choose a Business Name
Choosing the right business name may seem complicated as there are countless ideas and options to consider. However, that doesn’t mean there isn’t a way around this, as long as you have a system in place. The goal is to find a name that’s simple, effective, and representative of your brand,
Below is a list of the best practices for you to start the process. They will help you identify the qualities that you wish to communicate with your business name:
Look for a Descriptive Name
A name that describes your offering is one of the most effective ways to create a connection with your clients. Using descriptive language helps customers create a mental picture of your brand. This increases your chance of being remembered and gives your customers clear expectations of your services or products.
To help you find a descriptive name, look for inspiration in:
- Your industry.
- The types of products or services that you offer.
- The benefits that you offer your clients.
Make it Easy to Remember
A name that’s easy to remember is another way to help your business grow. If your customers forget your business’ name, this makes it harder for them to come back to you. If you have a memorable name, happy customers are more likely to recommend you to others.
Here are a few tips to help you find your ideal name:
- Choose a short name with up to 3 words.
- Look for words that rhyme .
- Try to find a name that’s easy to read.
Keep it Simple
Simplicity is more powerful than you may think. Try to avoid wordy names or deep symbolisms. Using casual language will help your customers feel more connected to your business.
Many business owners use their initials to name the company to keep things simple. Some of the world’s biggest names have been strategic by choosing easy but impactful names. To achieve this, we suggest choosing of words that:
- Can be read quickly.
- Are easy to spell.
- Create a positive emotional reaction.
Think of a Modern Name
Using a contemporary name makes it easier for customers to remember your business. You might want to avoid trendy slang terms that could become obsolete or dated after some time. A good name should always feel current and tell clients that you offer the latest in your industry.
It’s important to consider:
- The attributes that you want to represent.
- The qualities that your clients are always looking for.
- The needs you want to fulfill.
Try to be Unique
Originality is key to naming your business. It sparks interest and creates an innovative brand image. This is a great shortcut to attract long-term customers.
It’s best to avoid names that are clearly similar to other brands. Even if those businesses aren’t your direct competitors or are in another industry. An original name also helps avoid confusion. If your business name is unique, the name that represents it should also be one of a kind.
To find a unique name, start by:
- Thinking of your company story.
- Finding inspiration in your mission statement.
- Identifying your ideal clients.
Showcase your Business’ Most Attractive Qualities
Your business’ success depends on how well clients receive it. This is why the name should be attractive and spark immediate interest. The idea is to make the client feel connected to your brand and the company.
You can make your business name more attractive to clients by alluding to your:
- Experience in the industry.
- The company’s success.
- The quality of your products/services.
Sample Business Names
If you need ideas to help you create the perfect name, these examples are a great starting point. We created options for businesses in a variety of industries by using creative strategies to attract success and build your brand,.
Names for Food Businesses
Food-related businesses can have different approaches when introducing their brand to the public. For example, they can use regional names or geographic references that indicate the type of food that they sell. In the case of deliveries, speed and reliability are two qualities that customers value.
If you own a food business, here are a few ideas that can help you find your perfect name:
- Cuban Seasonings
- Seafood from Culiacán
- Arabic Express Foods
- The House of Flavor
- The Nest
- Home Cooked Alternatives
- Kitchen Café
- Magical Flavors
- La Playa
- Bar Plaza
- Mayan Riviera
- Cloud 9 Cakes
- Sweet Treasures
- Morningtime Meals To Go
Clothing Business Name Ideas
Clothing businesses can attract direct customers or business-to-business sales. In many cases, these types of brands include the designer’s name as their main selling point, for example
- Ortiz Fashion Collection
- Emma’s Boutique
- Alterations by Melissa
- Ana’s Confections
- Gowns by Vanessa
When it comes to more corporate brands, these names usually describe professional services:
- Chef & Co.
- Sports H20
- Working Style
- Precise Uniforms
High-end fashion brands usually choose stylish names in foreign languages (especially French) that represent the markets they hope to attract. Just make sure you check a dictionary before you name your brand to make sure that the grammar is correct and the word or phrase doesn’t have any alternative meanings. Here are a few examples:
- Le Fashion
- Glamour Avenue
- Alta Font
- Vintage Parche
Names for Kids’ Businesses
Kids’ businesses need names that attract two different audiences: the children and the parents who pull the purse strings. Try using fun names that communicate quality and describe the type of product that you offer. For example:
- Learning to Play
- Pizza Pirates and Princesses
- Imagination Bookstore
- Happy Families
- The Boho Teen
- Sunflower Baby Fashion
- Buona Notte Bebe
- Time to Dance!
- Mini Sports
- Tiny Decor
- Painting with Susy
- Wild Adventure Kids
- Little Bubbles
Names for Accessory Businesses
Accessories are an attractive way to enhance the appearance and add a touch of personality. Accessory businesses should have an equally attractive name. Some ideas include:
- The Pearl
- Details that Impress
- Luna Creations
- Acqua Accessories
- Ella’s Bows
- Oro Sole
- Silver Studs
- Art Lenses
- The Best Look
- Treats & Cravings
- Hunter’s Leather Accessories
- For Your Toes
- Step by Step
- Lapis Lazuli
Names for Graphic Design Businesses
Graphic design is a creative profession that helps increase sales and attracts clients. If you own a graphic design business, your name should communicate these characteristics. The following samples can help you find your own name:
- Digital Graphics
- Your Image
- Recreative Designs
- With Visio
- Graphic Integrations
- The Design Summit
- Coral Design
- White Spaces
- Integral Design
- Simple Lines
- Impactful Design
- Printing with Style
Names for Vegan Businesses
Vegan clients look for a combination of healthy, tasty, and innovative products. Whether you own a restaurant or sell vegan food, these types of names can help your business stand out in the industry:
- Naturally Delicious
- From the Land
- The Vegan Corner
- Green Goods
- Cauliflower Cafeteria
- Natural Spoons
- Fresh Delights
- Local Health
- Green Energy
- The Hummingbird
- The Healthy Spot
- Bayside Juices
- The Natural Life
- Wholesome Meals
- Salads and More
Names for Cell Phone Businesses
If you own a cell phone business, your name should communicate state-of-the-art technology. Here are some names that may inspire you to find your own business’ name:
- Telemax Services
- Mobile World
- The Digital Future
- Alpha Cell Phones
- Digital Deluxe
- Gamma Cell Phones
- Info Cell
- Systems and Solutions
- Mobile Experts
Examples of Successful Business Names
The most famous companies have names that are recognizable all over the world. By analyzing these business names, you can find the qualities that you’re looking for in your own name.
This company’s name has a special story. Inspired by Frank Starbuck’s character in Moby Dick, Starbucks was founded by two professors and a writer. In this novel, the owners discovered a memorable name that reflected their personal interests.
At the beginning, Coca-Cola’s main ingredients were cocaine leaves and cola nuts. Now this famous drink’s ingredients are very different, but these ingredients are how the company got its original, unforgettable name. It’s short, easy to pronounce in nearly any language, and has a fun cadence to it.
This famous company’s name comes from the African antelope, Rhebok. This is how Reebok communicates speed and agility, two of the most important qualities for the athletes who use their products.
According to Steve Jobs, the name Apple comes from the fruit diet that the founder was on when he started the company. In his biography, Jobs talks about how he chose this name because it seemed fun and unintimidating. However, some theories say that the name Apple is a reference to Newton’s apple. Either way, it’s important to point out that although this name has nothing to do with the type of products that the company sells, its name communicates the freshness of their technology and the simplicity of their designs.
Barbara Millicent Roberts, better known as Barbie, is the most famous doll in history. Instead of calling her by her full name, the company decided to use the shorter version. This familiar quality made this iconic doll successful.
Since the beginning, Amazon had the intention of becoming one of the biggest companies in the world. This is the reason for their name. It was important for founder Jeff Bezos to find a name that inspired authority and market domination. It was also important to him that the name started with the letter A, due to the alphabetical order of online searches. This is how Bezos found the word Amazon in the dictionary and named his empire.
Pepsi started out with the name Brad’s Drink. In the beginning, this beverage was a medicine to alleviate the symptoms of dyspepsia. With the name Pepsi, the company found the best way to communicate its purpose. At the same time, they adopted a short name that was easy for consumers to remember.
You probably know Asics as the running shoes company. But, did you know that their name has a more interesting meaning? It’s an acronym for Anima Sana in Corpore Sano. In English, this means “healthy soul in healthy body” and it reflects the culture of this successful shoe company.
Volkswagen is one of the most famous German companies in all of history. Its name has a very special meaning, because it translates to “the people’s car,” which is very appropriate because Volkswagen makes some of the most affordable and popular cars in Germany.
Shorter names are easier to remember, and Cisco is proof of that. This San Francisco company took the name of the city and simply shortened it. According to their history on Wikipedia, this happened because part of the San Francisco sign was visible from the company’s window. But the first letters were covered by a tree, and the only letters they could read were the last five. That’s how the name Cisco was born. Later on, the company designed a logo that resembles the cables on the Golden Gate bridge.
Business Name Generator
Need more ideas for your business name? Using the Internet, you can now find that perfect name that you search. Below, we’ll tell you about some of the most popular online name generators:
Shopify is the e-commerce site that offers a free name generator for anyone to use. You don’t need to have a Shopify store to use this tool. Just enter a keyword to receive 100 ideas that will be tremendously helpful for you to create your own brand.
Business Name Generator
Need a name in Spanish? Business Name Generator can be your best ally in helping you find a name for your company. This free website offers name ideas in English and many other languages to help you achieve success with clients around the world.
Logaster is a Spanish language name generator that’s easy to use and completely free. It also allows you to make industry-specific searches to help you find an appropriate name for your business. On this site, you can also create a logo in seconds and download it for free.
Oberlo helps you find the perfect name for your business. Besides, this website helps you create a slogan and offers many other tools for you to launch an online business.
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Choosing the perfect business name takes time and consideration. The key is to find a unique and attractive name that resonates with your target market. This is how your business name can help you stand out from the competition.
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